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What Are Co-Registration Leads? A Simple Guide for Advertisers
Co-Registration Leads Co-registration leads (co-reg leads) are a scalable way to collect opt-in consumer leads while users sign up for related offers online. Rex Direct delivers co-registration leads with a strong focus on transparency, consent, and validation....
Pay Per Call Marketing With Rex Direct
What Is Pay Per Call at Rex Direct? Pay Per Call at Rex Direct means your business only pays for inbound phone calls that meet clear, predefined rules. These are real consumer calls routed directly to your team when someone is actively looking for help, pricing, or...
Co-Registration Marketing: A Complete Guide to High-Quality Lead Generation
Co-registration marketing offers businesses a cost-effective way to acquire qualified leads while building brand awareness. This strategy connects your products or services with interested consumers at the moment they're already engaging with complementary brands,...
How to Improve Your Return on Ad Spend: The Data-Driven Approach
Return on ad spend (ROAS) measures how much revenue your advertising generates for every dollar invested. This metric is essential for scaling profitably because it reveals which campaigns drive growth and which drain resources. By understanding ROAS alongside...
3 Underutilized Customer Acquisition Strategies That Lower Your CAC
Customer acquisition costs continue to rise across digital channels, forcing businesses to find more efficient ways to reach qualified prospects. While most companies rely heavily on Facebook and Google Ads, three alternative performance marketing strategies can...
Case Study: How Co-Registration Scaled Market Research Panel to Millions
When a market research company needed to build a nationally representative panel of millions of respondents in just months, traditional lead generation channels couldn't deliver the required volume at an acceptable cost. Co-registration marketing provided the...
Lead-to-Call Methodology: Converting Leads into Qualified Inbound Calls
The Lead-to-Call methodology transforms how businesses connect with prospects by adding intelligent qualification layers between lead capture and sales conversations. Instead of sales teams dialing through lists with low connection rates, they receive pre-qualified...
Fueling Growth for CPG & DTC Brands Through Data-Driven Acquisition
In the modern consumer landscape, even the strongest brands face a common challenge: turning awareness into measurable, predictable growth. Whether you’re scaling a DTC channel, supporting retail velocity, or expanding your digital footprint, owning your audience is...
Turning Mission Into Momentum: How Non-Profits Can Drive Donor Growth with Performance Marketing
For today’s non-profits, awareness is only the first step. The real challenge lies in turning interest into meaningful engagement — and engagement into sustained donor relationships. That’s where Rex Direct comes in. For over two decades, we’ve helped mission-driven...
Driving Destination Growth: How CVBs & DMOs Win with First-Party Data Campaigns
In an increasingly competitive travel landscape, Convention & Visitor Bureaus (CVBs) and Destination Marketing Organizations (DMOs) are looking for smarter ways to connect with future travelers. That’s where Rex Direct comes in. For over 20 years, Rex Direct has...
The Essential Guide to Performance Marketing
Have you ever been frustrated by marketing endeavors that cost a lot but deliver little (or even nothing)? Many executives are wary about the value of a campaign because they are unsure how many conversions they will receive — and at what cost. If you've paid for...
How to Choose a Performance Marketing Agency: 4 Critical Selection Criteria
Selecting the right performance marketing agency can mean the difference between explosive growth and wasted ad spend. Here's how to find a partner that will actually deliver results. Traditional marketing requires businesses to pay upfront with no guarantee of...
Pay Per Call Marketing: Stop Wasting Time on Outbound Dialing
Frustrated with low contact rates from outbound dialing? Pay-per-call marketing flips the script by bringing qualified prospects directly to your sales team. If your business relies on phone conversations to close deals, you know the challenge: hours spent dialing...
Co-Registration Lead Generation: The Good, The Bad, The Ugly
Co-Registration Lead Generation has gotten a bad reputation because many see it as an invasive marketing technique. But it doesn’t have to be so, as you’ll see. Co-registration lead generation is a rather unique marketing channel. You get a chance to share your...
The Essential Guide to Performance Marketing
Have you ever been frustrated by marketing endeavors that cost a lot but deliver little (or even nothing)? Many executives are wary about the value of a campaign because they are unsure how many conversions they will receive — and at what cost. If you've paid for...