The Essential Guide to Performance Marketing

The Essential Guide to Performance Marketing

Have you ever been frustrated by marketing endeavors that cost a lot but deliver little (or even nothing)? Many executives are wary about the value of a campaign because they are unsure how many conversions they will receive — and at what cost. If you've paid for...

4 Tips for Choosing a Performance Marketing Agency

4 Tips for Choosing a Performance Marketing Agency

As a critical component for the success of your business, performance marketing isn’t something to take lightly. This is why you need to choose the right performance marketing agency. Investments in marketing can be a risky undertaking for businesses. It’s especially...

Pay Per Call: Stop Wasting Your Time Outbound Dialing

Pay Per Call: Stop Wasting Your Time Outbound Dialing

Pay-per-call marketing is a great way to boost sales and profitability. Here’s why. If your business depends on speaking with potential customers about your product or service to generate sales, your team is probably frustrated with the low contact rate associated...

Lead-to-Call Method for Generating Quality Inbound Calls

Lead-to-Call Method for Generating Quality Inbound Calls

Want to boost your sales quickly & efficiently? Leverage call automation. Here’s why. If your company is buying cheap phone data and not real-time, exclusive, branded phone leads, then your sales team is wasting valuable time. Instead, they should be focusing on...

Co-Registration Lead Generation: The Good, The Bad, The Ugly

Co-Registration Lead Generation: The Good, The Bad, The Ugly

Co-Registration Lead Generation has gotten a bad reputation because many see it as an invasive marketing technique. But it doesn’t have to be so, as you’ll see. Co-registration lead generation is a rather unique marketing channel. You get a chance to share your...

Case Study: Market Research Exponential Panel Growth

Case Study: Market Research Exponential Panel Growth

Ready to Scale Quickly? Consider Adding a Co-Registration Campaign to Your Marketing Mix. It Can Be Tricky if Not Done Correctly. Here is How To Do It Right. The election is about a year away and a market research company has been tasked with getting a statistical...

Data First.  How To Improve Your Return on Ad Spend.

Data First. How To Improve Your Return on Ad Spend.

To scale your business effectively, you need to pay close attention to customer acquisition costs. And that’s where the return on ad spend comes in handy. The return on ad spend, or ROAS is a metric that shows you how much you’re earning for each dollar spent on ads....