Email Acquisition Programs Case Studies
Performance Marketing Solutions That Work
Rex Direct Net Company Profile
- Rex Direct Net is a top-performing, full-service Internet marketing company with turnkey, performance-driven solutions that work.
- We take a partnership approach to developing and strengthening relationships to ensure profitable results.
- Since 2001, we have delivered millions of leads to our clients in a variety of verticals, with a focus on Publishing, Retail, Travel, Health, Insurance, Personal Finance and Consumer Products.
- By embedding leading-edge technology and process solutions, we are constantly improving customer acquisition strategies.
Email marketing delivers the highest ROI of any online channel – marketers report a 30x – 40x ROI return on their investment!
Case Study: JCPenney
Company
Business Name: JCPenney (via their agency)
Product / Service: Retail
Location: US Market
Product / Service: Retail
Location: US Market
Challenge
- Create brand awareness in addition to lead generation
- Generate responsive leads with a high level of engagement
- Reduce email acquisition costs by 30%
Campaign / Solution
- The primary goal was to grow their email subscriber list
- Opt-Ins / Leads were generated via a co-registration marketing channel
- A multi-geo strategy was utilized to generate leads:
a. Targeting certain DMAs, states, and zips that match - Client re-engaged the users via email to drive traffic to local brick and mortar stores in addition to their website
Results
- Delivered over 1MM new email subscriber leads
- Reduced email acquisition by 40% compared to other paid channels
- Improved email engagement rates by 25% – open rates and click-thru rates
Case Study: Trivago
Company
Business Name: Trivago
Product / Service: Online Hotel Bookings
Location: US Market
Challenge
- Developing content marketing strategies via a CRM program
- Expanding the lead generation program beyond Facebook / Leads Ads
- Increasing brand awareness
Campaign / Solution
- Utilize lead gen / co-registration channel to generate the leads.
- Target consumers who are looking to travel for 6 months and possessed a credit card.
- Trivago re-organized its email team from a centralized global team to a local/regional team to provide better-curated content.
Results
- Generated 10,000 email leads over a period of 1 month
- Response rate exceeded Facebook. Open rate averaged over 25%.
- Sales data is still being collected & analyzed
Case Study: Visit Florida
Company
Business Name: Travel Florida (Via their Agency)
Product / Service: Travel
Location: US Based, Florida
Challenge
- Increasing brand awareness
- Developing a cost effective crm and email acquisition strategy
- Developing strategic marketing partnerships
Campaign / Solution
- We developed a far-reaching campaign to introduce the brand and generate initial set of hand-raisers/ leads that could be nurtured further via email.
- Add 3rd party email validation services to further validate the leads and increase response rates.
- Develop strategic mutually beneficial partnerships with complementary websites to provide leads that could be re-engaged by the client.
Results
- Delivered over 500,000 new prospects / leads
- Reduced Email Prospect acquisition costs by 25%
- Campaign success led to a launch of another product using a similar marketing strategy
Case Study: Woman’s Fashion Magazine
Company
Business Name: Large US Publisher
Product / Service: Publishing
Location: US Market
Challenge
- Increasing email newsletter database size
- Drive email acquisition costs down
- Reach ideal audience to improve engagement rates
Campaign / Solution
- Utilized lead gen / co-registration channel to generate the leads.
- Targeted consumers predominantly females
- Media buying across several high volume websites as well internal properties
Results
- Generated 500,000 email leads over a period of 6 months
- Response rate exceeded Facebook. Open rate averaged over 25%.
- Reduced acquisition costs by 20%
Case Study: Home Recipe Magazine
Company
Business Name: Large US Publisher
Product / Service: Publishing
Location: US Market
Challenge
- Growthing their email acquisition program
- Drive email acquisition costs down
- Split testing copy and targeting to identify ideal demographic
Campaign / Solution
- Developed 2 test flights over a period of 3 months with different age targeting
- Targeted consumers predominantly females ages 18-44 and 18+
- Media buying targeted across female-friendly websites that have volume
Results
- Generated 200,000 email leads over a period of 3 months
- Open rate averaged over 30%.
- Reduced acquisition costs by 10%
Summary
- We are excited to partner with you to explore innovative and proven marketing channels to increase brand awareness and help acquire new customers for your brand.
- Our multi-channel performance marketing solutions work because the results are measurable, tracked and analyzed consistently for performance. We leverage proprietary technology to help facilitate this.
- We can help you access new inventory sources to scale current acquisition strategies on a performance basis to mitigate risk and share rewards.
- Together we can continue to grow lead generation campaigns in a cost conscious manner and with focus on the bottom line.