Lead Generation That Drives Real Customer Acquisition
Connect with consumers actively seeking your services. Rex Direct delivers exclusive, TCPA-compliant leads from real people ready to engage with your business—backed by 25+ years of performance marketing expertise.
High-Quality Lead Generation for Serious Growth
Rex Direct specializes in generating exclusive, real-time leads through co-registration and custom lead generation campaigns. Our leads aren’t incentivized traffic—they’re qualified consumers who have actively expressed interest in receiving information about services like yours.
Whether you’re looking to scale your sales pipeline, grow your customer base, or dominate your local market, our lead generation solutions deliver the right prospects at the right time. We serve businesses across high-value industries including insurance, solar, HVAC, roofing, legal services, home services, automotive, moving, and more.
What Makes Our Co-Registration Leads Different?
Exclusive, Real-Time Lead Delivery
Every lead we generate is delivered to you in real-time, giving you the first-mover advantage to contact prospects while their interest is highest. Our leads are exclusive to your business—you’re not competing with multiple companies for the same customer.
Non-Incentivized, High-Intent Prospects
Unlike incentivized traffic that attracts bargain hunters, our co-registration leads come from consumers genuinely interested in your services. They’ve voluntarily provided their contact information because they’re actively seeking solutions you provide—whether it’s a new roof, solar installation, legal representation, or insurance quotes.
Rigorous Quality Validation
Every lead passes through our strict validation filters before reaching you:
- TCPA Compliance:Â All leads include proper consent documentation for phone and SMS contact
- TrustedForm Certification:Â Third-party verification of lead authenticity and compliance
- Multi-Layer Validation:Â Email, phone, and address verification to eliminate fake or low-quality data
- Human Quality Assurance:Â High-value leads undergo additional manual review
- Real-Time Fraud Detection:Â Advanced systems identify and block suspicious activity
How Our Lead Generation Process Works
1. Custom Campaign Development
We work with you to understand your ideal customer profile, service area, and business objectives. Our team designs customized co-registration campaigns with targeting that matches your specific needs:
- Geographic Targeting:Â State, city, ZIP code, or radius-based targeting
- Demographic Targeting:Â Age, income, homeownership status, and more
- Psychographic Targeting:Â Interest-based matching to find consumers most likely to convert
2. Professional Campaign Management
Your campaigns are professionally managed to ensure your brand is protected and results are maximized. We provide consistent communication and transparent reporting throughout the engagement, so you always know exactly what you’re getting.
3. Real-Time Lead Capture & Validation
When a consumer expresses interest in your services, we capture their information through secure, compliant forms. Each lead is immediately validated through our multi-layer verification process, including:
- Email validation and deliverability checks
- Phone number verification (landline vs. mobile, active vs. disconnected)
- Address standardization and validation
- TrustedForm certification for compliance documentation
- Duplicate detection across our network
4. Instant Delivery & Integration
Validated leads are delivered to you in real-time via your preferred method—API integration, email alerts, or direct CRM posting. Our advanced proprietary technologies ensure seamless integration with your existing systems and workflows.
5. Continuous Optimization
We don’t just deliver leads and walk away. Our team continuously monitors campaign performance, tests new targeting strategies, and optimizes placements to improve lead quality and reduce your cost per acquisition over time.
Comprehensive Lead Data Fields
Our co-registration leads include the essential information you need to follow up effectively. Standard data fields include:
- First and Last Name
- Primary Phone Number (with TCPA consent)
- Email Address (validated)
- Full Street Address
- City, State, ZIP Code
- Custom fields based on your industry (home details, insurance type, current provider, timeline, etc.)
All leads include proper consent documentation for phone and SMS contact, ensuring you can confidently reach out to prospects without compliance concerns.
Lead Generation Expertise Across Multiple Industries
Rex Direct has deep experience generating qualified leads for businesses in these high-value verticals:
- Home Services:Â Roofing, HVAC, siding, windows, bathroom remodeling, plumbing, electrical
- Insurance:Â Auto, home, life, health, Medicare, final expense
- Solar & Energy:Â Residential solar installation, energy audits, efficiency upgrades
- Legal Services:Â Personal injury, bankruptcy, family law, estate planning
- Automotive:Â Auto sales, financing, extended warranties, trade-ins
- Moving & Relocation:Â Long-distance moving, local moving, storage services
- Financial Services:Â Debt relief, credit repair, mortgage, personal loans
If your industry isn’t listed, contact us—our flexible platform adapts to virtually any consumer-facing service with a clear value proposition.
Case Study
Hearst: Scaling Email Databases by Millions
The Challenge:Â Hearst, a leading global media company with operations in 40 countries, needed to rapidly grow email subscriber databases across their various brand properties to drive advertising revenue and build first-party data for targeting.
The Solution:Â In partnership with Hearst’s audience development team, Rex Direct launched comprehensive co-registration campaigns targeting consumers interested in news, lifestyle, entertainment, and specialty content across Hearst’s portfolio of brands.
The Results:Â Rex Direct grew Hearst’s email databases by millions of subscribers on a competitive cost-per-lead model. This initiative generated significant advertising and subscription revenue while building valuable first-party data for remarketing and targeted advertising efforts.
Case Study
US MED: Thousands of Daily TCPA-Compliant Leads
The Challenge:Â US MED, America’s primary choice for home delivery of medical supplies (diabetic testing supplies, CGMs, insulin pumps, CPAP supplies, nebulizers), needed a consistent flow of qualified leads for their call center to convert into customers.
The Solution:Â Rex Direct developed targeted lead generation campaigns focused on consumers with specific medical supply needs, ensuring full TCPA compliance for phone follow-up.
The Results:Â Rex Direct now generates thousands of quality, TCPA-compliant leads daily for US MED’s call center. Using our proprietary optimization platform, we reduced their target cost per acquisition by 10% while maintaining lead quality and conversion rates.
Why Choose Rex Direct for Lead Generation?
25+ Years of Industry Leadership
Since our founding, Rex Direct has been at the forefront of performance marketing and lead generation. Our longevity isn’t luck—it’s the result of delivering consistent results and adapting to industry changes faster than competitors.
Well-Branded, Professional Campaign Management
Your brand reputation matters. We manage every campaign professionally, ensuring your company is represented accurately and positively throughout the customer acquisition process. Communication is the key to successful partnerships, so we provide consistent feedback during each stage to ensure your KPIs are met.
Risk Mitigation Through Testing & Optimization
Launching lead generation campaigns can be filled with costly pitfalls. We help you avoid expensive mistakes by developing customized strategies based on what actually works in your industry. Our test-and-scale approach minimizes risk while maximizing returns.
Premium Publisher Relationships
After 25+ years in business, we’ve built exclusive relationships with premium publishers and own-and-operate properties that give us access to high-quality traffic sources competitors can’t reach. We know which placements are the “juiciest” and which are just “fat.”
Thought Leadership in Lead Generation
Fueling Growth for CPG & DTC Brands Through Data-Driven Acquisition
In the modern consumer landscape, even the strongest brands face a common challenge: turning awareness into measurable, predictable growth. Whether you’re scaling a DTC channel, supporting retail velocity, or expanding your digital footprint, owning your audience is...
Turning Mission Into Momentum: How Non-Profits Can Drive Donor Growth with Performance Marketing
For today’s non-profits, awareness is only the first step. The real challenge lies in turning interest into meaningful engagement — and engagement into sustained donor relationships. That’s where Rex Direct comes in. For over two decades, we’ve helped mission-driven...
Driving Destination Growth: How CVBs & DMOs Win with First-Party Data Campaigns
In an increasingly competitive travel landscape, Convention & Visitor Bureaus (CVBs) and Destination Marketing Organizations (DMOs) are looking for smarter ways to connect with future travelers. That’s where Rex Direct comes in. For over 20 years, Rex Direct has...
Frequently Asked Questions About Lead Generation
What is co-registration lead generation?
Co-registration lead generation captures consumer information when they’re already engaged in an online activity—such as entering a contest, downloading content, or signing up for a service. At that moment, we present an opt-in opportunity for your services. Unlike incentivized traffic, our co-reg leads are genuinely interested in receiving information about businesses like yours.
Are your leads exclusive or shared?
All Rex Direct leads are exclusive to your business. You’re the only company receiving each lead, giving you the competitive advantage to be the first to contact prospects when their interest is highest.
How do you ensure lead quality?
We employ a strict multi-layer validation process including email verification, phone validation, address standardization, TrustedForm certification, duplicate detection, and for high-value leads, human quality assurance review. Our real-time fraud detection systems identify and block suspicious activity before it reaches you.
Are the leads TCPA compliant?
Yes. Every lead includes proper TCPA consent documentation for phone and SMS contact. We use TrustedForm certification to provide third-party verification of consent, giving you confidence that you can legally contact each prospect.
What’s the minimum commitment to get started?
We have no minimum lead volume or budget requirements. We believe in earning your business through results, not locking you into long-term contracts. Many clients start with a test campaign to evaluate lead quality before scaling.
How quickly are leads delivered?
Leads are delivered in real-time as they’re generated and validated. Depending on your integration method, leads can appear in your CRM within seconds of capture, allowing your sales team to follow up while prospects are still engaged.
Can you integrate with our existing CRM or software?
Yes. Our advanced integration technologies work with virtually any CRM, sales platform, or custom system. We support API integrations, direct posting, email delivery, and other methods to fit your existing workflow.
What industries do you generate leads for?
We specialize in home services (roofing, HVAC, siding, windows, bathroom remodeling), insurance, solar, legal services, automotive, moving, and financial services. However, our platform adapts to virtually any consumer-facing service with a clear value proposition.
How do you price lead generation services?
Pricing varies based on industry, geographic targeting, lead volume, and data requirements. We typically work on a cost-per-lead (CPL) basis, where you only pay for validated leads that meet your specifications. Contact us for a custom quote based on your specific needs.
What our clients say…
Phenomenal! We saw incredible growth over 3 quarters, and can directly attribute that to the team at RexDirect.