Co-Registration Leads
Co-registration leads (co-reg leads) are a scalable way to collect opt-in consumer leads while users sign up for related offers online. Rex Direct delivers co-registration leads with a strong focus on transparency, consent, and validation.
Instead of guessing where leads come from, Rex Direct helps buyers understand how and why each lead was generated.
What Are Co-Registration Leads?
Co-registration leads are generated when a consumer signs up for one offer and chooses to receive information from additional advertisers at the same time.
If the user opts in, their contact details (such as name, email, or phone number) are shared with those advertisers as leads.
With Rex Direct, co-registration is always:
- Explicitly opted in
- Clearly disclosed
- Tracked and validated
How Co-Registration Works at Rex Direct
- A consumer completes a form on a publisher’s site (for example, a quote request, newsletter signup, or content download).
- During that process, the consumer is shown additional relevant offers.
- The consumer actively opts in to receive information from those advertisers.
- Each opt-in creates a lead that is delivered through our lead distribution system real time to the client’s CRM
- Every lead is checked for basic quality signals such as duplicates, contactability, deliverability and fraud patterns.
Why Advertisers Prefer Co-registration Leads
Lower Cost Per Lead
Co-registration allows advertisers to acquire leads more efficiently compared to many single-source campaigns.
Scalable Volume
Co-reg is well suited for campaigns that require steady lead flow at scale.
Permission-Based Collection
All leads are generated through clear opt-in, supporting compliance with privacy and consent standards when implemented correctly.
Validation Built In
RexValidate™ helps reduce wasted spend by filtering obvious duplicates, invalid data, and suspicious submissions before delivery.
Important Things to Know
- Co-registration leads can be branded and sold exclusively
- Consumers may opt into more than one offer
- Intent levels can vary, depending on the offer and timing
- Clear follow-up and proper expectations matter
Frequently Asked Questions
What is a co-registration lead?
A co-registration lead is created when a user signs up for one offer and chooses to receive information from additional advertisers during the same form submission.
Are Rex Direct co-registration leads opted in?
Yes. All co-registration leads delivered by Rex Direct are collected through explicit opt-in with disclosure at the point of submission.
How does Rex Direct improve co-reg lead quality?
Rex Direct uses RexValidate™ to check for duplicates, invalid contact data, and common fraud indicators before leads are delivered.
Are co-registration leads compliant?
When properly disclosed and opted into, co-registration leads can support compliance requirements such as TCPA. Rex Direct provides transparency and documentation to support responsible use.
When should I use co-registration leads?
Co-registration leads are best for advertisers looking for cost-efficient scale, list growth, or top-of-funnel opportunities with clear follow-up processes via phone and/or email.
