In an increasingly competitive travel landscape, Convention & Visitor Bureaus (CVBs) and Destination Marketing Organizations (DMOs) are looking for smarter ways to connect with future travelers. That’s where Rex Direct comes in. For over 20 years, Rex Direct has helped top destinations — including Visit Orlando, Toronto Tourism, Travel Alaska, and Visit Florida — build and activate high-quality first-party data through custom acquisition campaigns that deliver measurable results.
Our travel and tourism partners have seen campaigns exceed lead and engagement KPIs by up to 40%, driven by precision targeting and robust data validation. By leveraging behavioral, demographic, and intent-based audience segments, Rex Direct ensures that every contact captured isn’t just a name in a database — it’s a traveler genuinely interested in exploring your destination.
Unlike traditional media buys, first-party data campaigns give DMOs full control over audience insights and future engagement. With privacy regulations tightening and third-party cookies on the decline, building your own compliant and verified data set has never been more critical. Our process ensures all data is opt-in, verified, and segmented to maximize both compliance and campaign efficiency.
From inspiring first-time visitors to re-engaging past travelers, Rex Direct’s performance-driven approach helps DMOs turn curiosity into conversions. We tailor campaigns to your destination’s unique goals — whether it’s boosting off-season traffic, promoting new experiences, or expanding international reach.
With two decades of experience in performance advertising, lead generation, and audience development, Rex Direct remains a trusted partner for brands that want more than impressions — they want measurable impact.
Ready to grow your destination’s database and engage travelers who are truly ready to explore?
Let’s build a first-party data campaign that gets real results.