Co-Registration Lead Generation has gotten a bad reputation because many see it as an invasive marketing technique. But it doesn’t have to be so, as you’ll see.
Co-registration lead generation is a rather unique marketing channel.
You get a chance to share your services or products on other related websites to generate more leads and sales. Meanwhile, third-party websites can share their products and services on your site.
The key aspect of it is that the customer data is also shared between the two websites.
But what are the benefits of co-registration leads in the online space?
The most obvious one is that you get to supplement your offer and get more customers. Your potential customer will now be able to find you not only on your own website but on others as well, thereby expanding your reach.
With co-registration, you present customers with related offers at the point of engagement. This can occur during a website’s registration process, or check-out process or even email newsletter sign-up. This type of user experience has way less friction than the user having to go to 2 different websites and signing up two times.
And while this method can generate a lot of opt-in leads in a hurry, this is just one of the many benefits.
What Are the Benefits of Co-Reg Lead Generation?
Co-reg lead generation is almost like an upsell or down-sell strategy, except that it’s much more scalable and cost-effective and you can do a lot of targeting with it.
It’s among the best ways to fast forward your lead generation.
How?
Simply put, co-registration allows you to target and segment the incoming leads more accurately.
With the right software (such as REXADZ), you have more advanced questions and answers for your targeted client persona. Then, you can present potential clients with more targeted offers based on their responses. For example, you can now sign up on the Similac website to get free baby food and formula. While there, you’ll also find some offers for Pampers and other related baby stuff. Or, if you go to Expedia and buy some tickets, there’ll be a bunch of associated offers.
All in all, this is opt-in marketing at its finest. But understanding all the benefits merits more context.
Co-reg Leads to Build Your Email List
Expanding your email list is no easy task. But using co-registration is arguably the best way to do it.
First of all, it’s cost-effective compared to other media channels.
Depending on your brand, offer, targeting, and fields collected, an email subscriber can cost you from $.25 to $.50 on average. Now compare this to Facebook or Google and you may not be able to even get a click for those rates.
Also, if you are working with the right agency partner, leads can be further cleaned up and validated prior to you even getting the subscriber into your email database. So you should definitely make sure that the email leads are validated and the junk has been eliminated. This will save you money and your email deliverability reputation.
This strategy works great if you have to quickly secure orders for a particular service or product. You also minimize the risk of potential clients thinking that they’re getting spammed. That’s because these leads have the chance to opt-out at any point in the communication.
On top of that, co-reg lead generation is more flexible.
That means that you can use your co-reg email list on different websites if their content, reach, and scope is similar. And your network marketing becomes more valuable because you can share co-reg lists with approved programs and businesses.
Basically, you’re teaming up with other website owners to grow your reach, sales, and customer pool further.
The one thing to keep in mind is that you need to make sure that your leads know that they’ll be sharing data with third-party websites. If not, you could be jeopardizing the win-win relationship and your emails could be marked as spam.
The Supermarket Dilemma – Co-Reg Lead Gen vs. Upselling and Cross-Selling
To bring the difference closer to home, we’d like to use the supermarket example.
Think of co-reg this way.
When you’re picking up a magazine or some gum, this is someone else’s product. But since you’re already a customer of that supermarket and the products are related to the niche, there’s much less shopping friction.
Also, supermarket products at the checkout aisle are targeted much the same way as online co-reg offers. The managers know that these are just the types of items you’re likely to purchase at the end of your grocery shopping.
Another critical aspect is that supermarkets get these items on consignment.
Often, they use these products just to further monetize the store. And if they don’t fulfill the whole order, a supermarket could send the products back.
With traditional upselling and cross-selling, the items are procured by the supermarket. So, if the order doesn’t get fulfilled, they’d need to get creative in cross-selling or upselling the items at a profit.
Create More Opportunities With Co-Reg Lead Generation
To summarize, with a traditional upsell or down-sell strategy, it’s the same company that owns all the items.
When people come in and buy a product, the vendor creates upsell or down-sell offers based on their customers’ purchasing habits. The vendor can even create a little tree of different options but in the end, what they’ve put on offer is all their stuff.
What happens when you don’t have enough items?
You go and plug in the offers from other companies, and that’s where co-reg lead generation comes in handy.
It allows you to distribute your offers with other online vendors or service providers and vice versa. You can plug other company’s services and products into your website as long as they align with your niche. In doing so, you get instant access to their customer data without breaking a sweat.
Further Reading
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