Reducing Customer Acquisition Costs

Green Dot Corporation, along with its wholly owned subsidiary bank, Green Dot Bank, is a pro-consumer financial technology innovator with a mission to reinvent personal banking for the masses. Green Dot invented the prepaid debit card industry and is the largest provider of reloadable prepaid debit cards and cash reload processing services in the United States.

The prepaid debit card space is competitive and Rex Direct as able to find unique placements to reach their target demographic. These channels for lead generation are helping to reduce effective their CPA to meet or reduce their CPA goals. Our own proprietary ad serving technology was used to deliver high quality leads for future customer activation.